Carhartt x Herrensauna
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Carhartt x Herrensauna
Collaborative Footwear Curation & Creation
Activation & Event Production
Campaign Image Production
Artist Booking
Community Integration
In a groundbreaking collaboration between Carhartt and the renowned party collective Herrensauna, Taboo took charge of curating and creating a dynamic six-part capsule collection, orchestrating a strategic PR campaign with partners like Highsnobiety and Voo Store, and culminating in an unforgettable activation event in Berlin. This seamless integration of fashion, lifestyle, and nightlife marked a significant milestone in the intersection of Carhartt's rugged style and Herrensauna's avant-garde energy.
Taboo played a pivotal role in crafting a highly sought-after Carhartt x Herrensauna six-part capsule collection that seamlessly merged durability with bold aesthetics.
As the Brand manager of Herrensauna, Taboo worked closely with Carhartt and Herrensuana on the production and design of the collection until the line felt true to both partners.
Leveraging Highsnobiety and Voo Store, Taboo executed a meticulously planned PR campaign, maximizing visibility and anticipation for the collaboration.
The activation event in Berlin, curated and executed by Taboo, went beyond a traditional launch, transforming into a vibrant nightlife celebration with a carefully selected DJ lineup resonating with Herrensauna's identity. Taboo also curated the guest list, ensuring a dynamic atmosphere and amplifying the collaboration's cultural impact.
The chosen venue underwent a transformation reflecting the collaboration's energy, offering a multisensory experience. Live PR coverage during the event by Highsnobiety and Voo Store captured real-time recognition, and Taboo's strategic approach extended beyond fashion, fostering community engagement and transforming the event into a cultural gathering.
