Nike x Ambush
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Nike x Ambush
Creative Production and Event Production
Seeding
Guestlist Management
Artist Booking
Collaborating with the dynamic fusion of Nike and Ambush, Taboo orchestrated an unparalleled three-part experience to launch the Ambush x Nike collaboration. From an exclusive seeding event at the Nike Showroom to a bespoke dinner uniting Taboo's community with Nike's and NTS, culminating in an immersive experience at Trauma Bar Berlin, our multi-faceted approach ensured the collaboration's impactful introduction to the world.
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Taboo's goal was to integrate Ambush & Nike into the Berlin nightlife seen seamlessly across 3 bespoke events:
- Seeding Suite
- Community dinner with NTS
- Party with leading Berlin based artists.
Taboo meticulously orchestrated an exclusive seeding event at the Nike Showroom to strategically introduce the Ambush x Nike collaboration to a select audience, generating buzz among key influencers. The seeding strategy maximised visibility, while community integration and a collaboration with NTS added dynamic layers, bridging music, fashion, and culture.
A bespoke dinner, curated by Taboo, united the Taboo community with Nike's and NTS in an intimate setting, fostering connections and conversations. Meticulous guestlist management ensured a strategic mix of influencers, industry leaders, and creatives at each launch phase.
Taboo handled the prooduction and artist bookings for an immersive experience at Trauma Bar Berlin, transforming the venue into a dynamic space that reflected the collaborative spirit of Nike x Ambush. From conceptualization to execution, Taboo ensured that each phase of the launch reflected the creative synergy between Nike and Ambush. The production design and execution were aligned with the avant-garde aesthetics of the collaboration, creating a visually captivating and cohesive narrative.
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