Nike x Feng Chen Wang
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Nike x Feng Chen Wang
Creative Production
Event Production
In an exclusive collaboration between Nike and Feng Chen Wang (FCW), an inspired Capsule Collection was curated, celebrating the union of sportswear giant Nike and the avant-garde aesthetics of the renowned designer. Taboo, at the forefront of creative and event production, was entrusted to craft an immersive experience that not only showcased the distinctive collection but also celebrated the pinnacle piece—a revolutionary 6-way Jacket.
The spotlight was firmly on the 6-Way Jacket as it took center stage, symbolizing collaborative innovation and design ingenuity.
Taboo orchestrated an exclusive launch event at Lucy Wong restaurant in Central London, offering a platform for unveiling the collection in an intimate setting for key stakeholders and influencers. Every detail, from bespoke table designs reflecting Nike's dynamism and Feng Chen Wang's elegance to custom furniture, contributed to the thematic coherence. Attendees enjoyed an exclusive gifting experience, fostering a lasting connection with the Nike x Feng Chen Wang partnership.
The choice of Lucy Wong in Central London added sophistication, and strategic event marketing ensured significant anticipation and attendance. The legacy of the collaboration extends beyond the successful launch, leaving an indelible mark on the intersection of fashion, sportswear, and avant-garde design.
