Soho Radio x Ballentine’s

Taboo strategically curated and booked diverse artists aligning with Ballantine's and Soho Radio's ethos for an engaging auditory experience. The Soho Radio show lineup reflected the unique blend of genres and cultures defining both brands, appealing to a diverse audience. The in-store event featured a specially curated artist lineup seamlessly transitioning from airwaves to live space, enhancing the collaboration's essence. Throughout the process, Taboo maintained a keen focus on brand integration, aligning artists with Ballantine's values. A symbiotic relationship between radio shows and the in-store event created a cohesive brand experience. Community engagement strategies, including collaborations with local influencers, fostered a sense of belonging. Collaborative promotional strategies with Ballantine's leveraged social media, partnerships, and targeted promotions to amplify artist bookings and build anticipation for shows and events.

The Ballantine's x Soho Radio collaboration, with artist bookings meticulously handled by Taboo, not only resonated with the music-loving audience but also established a memorable and enduring connection between the brand, the artists, and the vibrant cultural landscape of Soho Radio’s community.