June 16, 2023

Tenways Popup

Event Dates
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Client

Tenways Popup

SERVICES

Comprehensive Pop-up store build

Bespoke set design and build

Staff services

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Overview

We were privileged to collaborate with Tenways in transforming their visionary retail concept into a reality, strategically located at the heart of Berlin on the vibrant Torstrasse. Our engagement extended beyond the traditional retail setup, encompassing a two-week-long immersive pop-up experience coupled with a high-profile influencer event to create buzz around the pop up.

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Details

Strategically positioned on Berlin's bustling Torstrasse, the Tenways pop-up store maximized foot traffic for optimal visibility and accessibility.

Our skilled set designers created an immersive experience that seamlessly blended innovation and aesthetics, providing a unique shopping atmosphere. Precision execution by our construction experts brought the design to life, meeting Tenways' high standards.

The dedicated staff, trained for exceptional service, seamlessly integrated into the store environment. The two-week pop-up fostered a sense of exclusivity and urgency, while the influencer event, featuring renown Inflencer, leveraged social media reach to create buzz and attract global attention.

Through strategic marketing collaboration, including social media, press releases, and local partnerships, we ensured maximum visibility and attendance. The Tenways pop-up left a lasting impression, establishing the brand as a forward-thinking player in the retail landscape and showcasing our capabilities in executing ambitious retail projects.